Marketing advice for owners who'd rather be on the job
Short, practical, written by someone who has run home-service websites for fifteen years. New articles regularly.
October 28, 2026
Why Your Home-Service Website Should Load in Under a Second
Most contractor websites take four to eight seconds to load on a phone. Here's what that costs you in calls, why it happens, and the one architectural choice that fixes it for good.
Read → October 14, 2026The One Number Most Contractors Can't Tell You
Ask an owner how many calls their website produced last month and you'll usually get a shrug. Call tracking answers that question for good, and changes how you spend on marketing.
Read → September 30, 2026The 20-Minute Google Business Profile Checklist for Contractors
The map pack produces more home-service calls than the website for most companies. Here's a quick checklist to get a Google Business Profile right and keep it that way.
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